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The CAI’s Facial Recognition Ruling: Shaping the Future of Retail Biometrics in Québec

Ogletree · · International · Surveillance & Civil Liberties

The CAI’s Facial Recognition Ruling: Shaping the Future of Retail Biometrics in Québec  Ogletree

Who should care: Privacy officers · Cybersecurity · General readers · Policy

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Papa Johns is spying on people’s buying activities to predict when they are low on food: The pizza chain recently tapped NBCUniversal, Instacart and the dentsu-owned media agency Carat for help reaching consumers when they’re low on groceries—and thus more likely to be swayed by a mouth-watering ad. The idea is to reach hungry consumers by “knowing what is in their fridge without being too creepy,” said Carrie Drinkwater, chief investment officer at Carat. To achieve that goal, NBCU and Instacart created a custom audience of shoppers who regularly purchase grocer…

Who should care: Privacy officers · Cybersecurity · General readers · Policy

#surveillance#privacy Read original →