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AI governance and assurance: Six actions to build trust

PwC · · International · AI Governance

PwC has published guidance outlining six actions organizations can take to build trust through AI governance and assurance practices.

Why this matters: Consulting firms shaping AI governance frameworks matter because their advice tends to become policy. When a firm like PwC tells companies how to govern AI, those recommendations influence what gets audited, what gets ignored, and who gets held responsible when something goes wrong. The harder question is whether frameworks built by firms that also sell AI implementation services are designed to protect the public or to protect their clients from scrutiny.

Who should care: AI governance · Lawyers · Administrators · General readers · Policy

This summary is AI-assisted and may contain errors. It is an original briefing to help you gauge significance quickly — not a reproduction of the source. Always read the linked original before relying on it. See our methodology.

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Opposition deepfake video sparks outrage in Spain ahead of election

Video shows AI likenesses of people linked to Pedro Sánchez’s Socialist party appearing to admit to wrongdoing A political ad from Spain’s main opposition party that used a deepfake video of the prime minister’s wife has sparked outrage and set off a wider debate on AI, as the deeply polarised country gears up for general elections next month. Launched this week across the social media channels of the conservative People’s party (PP), the video used artificial intelligence to manipulate the likenesses of various people linked to Pedro Sánchez’s Socialist party and appeared to show them admitt…

Who should care: AI governance · Lawyers · Administrators · General readers · Policy

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