Apple rescues Hide My Email feature from the privacy scrap heap
Apple has reversed a plan to retire the icloud.com domain used by its Hide My Email feature, which lets users mask their real email addresses with randomly generated ones. The feature, part of iCloud+, will continue operating as before.
Why this matters: Hide My Email is one of the more practical privacy tools Apple offers. It lets you sign up for things without handing over your real address, which means less spam, less tracking, and less exposure if a company gets breached. Quietly killing the domain it runs on would have broken that for paying subscribers with no warning. Apple walked it back, but the episode is a good reminder that privacy features built on subscription infrastructure can disappear whenever the business case shifts.
Who should care: General readers · Privacy officers · Policy
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