California Data Broker Updates - August 2026
California's data broker regulatory framework saw updates in August 2026, reflecting ongoing changes to the rules governing companies that collect and sell personal information about residents.
Why this matters: Data brokers are companies most people have never heard of, yet they know a lot about you. They collect, package, and sell your location, finances, relationships, and habits. California has been one of the few states willing to actually regulate this. Changes to those rules matter because they set the floor for what brokers must do, what consumers can demand, and what happens when either side ignores the rules.
Who should care: General readers · Privacy officers · Policy
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