California’s personal data privacy tool launches soon—here’s what to know
California is preparing to launch a new tool designed to give residents more control over their personal data. Details about how it works and who it covers have not yet been widely publicized.
Why this matters: California keeps setting the floor for what privacy rights look like in the U.S. A state-run data privacy tool could let ordinary people do something simple and real: tell companies to stop selling their information. Whether it actually works depends on how many companies have to honor it, how easy it is to use, and whether anyone enforces it when they do not. Watch for the fine print on scope and opt-out reach.
Who should care: General readers · Privacy officers · Policy
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