CalPrivacy issues advisory on information accuracy in data broker registration
California's privacy regulator has issued an advisory directed at data brokers, addressing accuracy requirements in the registration process. The guidance signals attention to whether brokers are providing reliable information when they register with the state.
Why this matters: California requires data brokers to register, but a registration system is only useful if the information in it is accurate. An advisory on accuracy suggests the regulator is finding problems. Data brokers profit from collecting and selling personal information about millions of people. If they cannot even file straight paperwork with the state, that tells you something about how seriously they take compliance. Real accountability starts with knowing who these companies are and what they claim to do.
Who should care: General readers · Privacy officers · Policy
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