Colorado Governor Vetoes Overly Broad Algorithmic Pricing and Wage Setting Bill
Colorado Governor Jared Polis vetoed HB 26-1210 on June 2, 2026, a bill that would have regulated the use of surveillance data to set individualized consumer prices or worker wages through algorithmic systems. The veto continues a pattern of legislative attempts to address dynamic pricing practices being blocked or stalled.
Why this matters: Algorithmic pricing means a company can quietly charge you more than the person next to you, based on data it collected about your behavior, location, or habits. Wage-setting works the same way in reverse. Workers can be paid less because an algorithm decided they would accept it. Both practices are already happening. The debate about this bill was not really about whether Colorado should regulate them — it was about how broadly to define 'surveillance data' and what counts as a covered practice. Vetoing an 'overly broad' bill is not the same as saying the underlying problem does not exist. Someone will have to draw that line eventually.
Who should care: AI governance · Lawyers · Administrators · Compliance · Privacy officers · Cybersecurity · General readers · Policy
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