Colorado Governor Vetoes Overly Broad Algorithmic Pricing and Wage Setting Bill
Colorado Governor Jared Polis vetoed HB 26-1210 on June 2, 2026, a bill that would have regulated the use of 'surveillance data' to set individualized prices for consumers and individualized wages for workers. The veto continues a pattern of algorithmic and dynamic pricing bills advancing through state legislatures, with mixed results.
Why this matters: When a company uses data it has collected about you to set a price specifically for you, that is individualized pricing. The same logic can apply to your paycheck. This bill tried to put guardrails on both. The governor blocked it, apparently finding it too broad. That matters because someone has to decide where the line is. Right now, companies can use detailed personal data to charge you more or pay you less, and most people have no idea it is happening.
Who should care: AI governance · Lawyers · Administrators · Compliance · Privacy officers · Cybersecurity · General readers · Policy
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