Connecticut Amends Privacy Law for a Third Time and Introduces New Requirements for Data Brokering, Personalized Pricing, Using Facial Recognition, Selling Geolocation Data, and More
Connecticut has amended its state privacy law for the third time, adding new requirements around data brokering, personalized pricing, facial recognition technology, and the sale of geolocation data. The changes expand the scope of obligations on businesses that collect and monetize personal information about Connecticut residents.
Why this matters: Connecticut keeps tightening the screws, and this round touches things that matter in daily life. Personalized pricing means a company can charge you more based on what your data says about you. Selling your location is now more regulated. Facial recognition gets new guardrails. Data brokers, who profit from your information without ever meeting you, face more scrutiny. None of this is a total fix, but each amendment closes a gap that businesses were using. If you live in Connecticut, your privacy rights just got a little more concrete.
Who should care: Privacy officers · Cybersecurity · General readers · Policy
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