Data broker Cybba fined for failure to register in California
Data broker Cybba has been fined by California regulators for failing to register under the state's data broker law, which requires companies that buy and sell personal information to disclose their activities to state authorities.
Why this matters: California's data broker registry exists for one reason: so people can find out who is selling their personal information and ask them to stop. If brokers skip registration, that system breaks. A fine signals that California is actually checking. But the deeper issue is that most people have no idea Cybba or companies like it exist, let alone that they are trading in personal data. Registration is the floor, not the ceiling. The fine matters less than whether regulators keep enforcing.
Who should care: Lawyers · Privacy officers · Compliance · General readers · Policy
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