Data broker to pay $116,000 for violating CPPA, Delete Act
A data broker has agreed to pay $116,000 to settle violations of the California Consumer Privacy Act and the Delete Act, in an enforcement action by the California Privacy Protection Agency. The case marks one of the early uses of the Delete Act, which requires data brokers to honor deletion requests made through a central state-run system.
Why this matters: One hundred sixteen thousand dollars sounds like a lot until you remember data brokers make money selling personal information about millions of people. For most of them, a fine this size is a cost of doing business. What matters more here is the Delete Act enforcement piece. California built a single deletion system so people do not have to track down hundreds of brokers one by one. Whether that system actually has teeth depends on whether regulators keep using it, and whether fines get bigger when companies ignore it.
Who should care: General readers · Privacy officers · Policy
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