Data Brokers on Notice: California Says Stop Making Opt-Outs So Hard
California regulators are putting data brokers on notice that deliberately complicated opt-out processes may violate state law. The move signals enforcement attention on brokers who make it difficult for residents to exercise their data rights.
Why this matters: Data brokers sell your personal information to anyone who will pay. California already gives residents the right to opt out. The problem is that brokers have made that process confusing enough that most people give up. That is not an accident. California is now saying that making opt-outs needlessly hard may itself be illegal. If that position holds, brokers will need to make removal actually work, not just technically exist.
Who should care: General readers · Privacy officers · Policy
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