Data privacy practices can make or break customer relationships
Research from eMarketer finds that how companies handle customer data has a direct effect on whether customers trust and stay loyal to those companies.
Why this matters: This is not a surprise, but it is worth watching how companies respond to it. When data practices affect revenue, privacy gets treated as a business problem, not just a compliance checkbox. That can push companies toward real accountability. It can also push them toward the appearance of privacy rather than the substance of it. The question is whether customers can actually tell the difference.
Who should care: General readers · Privacy officers · Policy
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