Don't fall for this - how to protect yourself from AI scams
Trading standards officials are warning that AI tools are amplifying existing scams by enabling convincing voice clones and fraudulent websites that are harder for ordinary people to detect.
Why this matters: The scam itself is usually old. What AI changes is the quality of the fake. A cloned voice sounds like someone you trust. A generated website looks like the real one. That gap between what feels legitimate and what is legitimate is where people lose money. The burden keeps shifting onto individuals to spot fakes that professionals are building with industrial tools. That is not a fair fight, and better consumer warnings alone will not close the gap.
Who should care: General readers · AI governance · Policy
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