DROP climbing in data broker deletions, Calif. privacy regulator data shows
Data from California's privacy regulator shows the deletion opt-out rate (DROP) for data broker records is rising, suggesting more consumers are successfully removing their information from brokers operating in the state.
Why this matters: Data brokers collect and sell your personal information without ever asking you. California gave people a way to opt out of that. The fact that deletions are climbing is good news. But the more important question is whether brokers are actually complying or just logging requests and doing nothing. Rising numbers only mean something if the regulator is checking behind them.
Who should care: Lawyers · Compliance · General readers · Privacy officers · Policy
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