EFF and Allies on Brazil's Elections: Privacy Protections are Crucial to Electoral Integrity
EFF, Access Now, and Data Privacy Brasil have issued joint recommendations urging Brazil to strengthen privacy and data protection rules ahead of elections. The groups argue that weak data protections make it easier for political actors to target voters with false or manipulative content, particularly through AI-driven digital platforms.
Why this matters: Elections are one of the clearest cases where privacy has direct, public consequences. When campaigns and third parties can freely harvest personal data, they can build detailed profiles of voters and aim manipulative content at exactly the people most likely to be swayed by it. Brazil is not alone in facing this, but it is a big enough democracy that how it handles this sets a precedent. Strong data rules are not just about personal privacy here. They are about whether the information environment around an election is even close to fair.
Who should care: General readers · Privacy officers · Policy
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