Email marketing’s history can guide AI governance
A MarTech piece argues that the regulatory and industry evolution of email marketing offers useful lessons for how AI governance frameworks might develop over time.
Why this matters: Email marketing took decades to go from wild west to a set of enforceable rules most people now take for granted. Spam laws, opt-in requirements, unsubscribe rights — none of that happened naturally. It took enough harm, enough pressure, and enough political will. AI is earlier on that same curve. The analogy is useful not because AI and email are the same, but because it reminds you that governance does not appear on its own. Someone has to push for it.
Who should care: AI governance · Lawyers · Administrators · General readers · Policy
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