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‘Everyone Is Doing It’: The Truth About AI in Hollywood

WIRED — AI · · International · AI Governance

AI has moved from a flashpoint debate to routine practice in Hollywood production, according to industry reporting. The central tension has shifted from adoption to control — specifically, who gets to set the terms for how the technology is used going forward.

Why this matters: When an industry normalizes a technology this fast, the people with the least power usually feel it first. In Hollywood, that means writers, actors, and crew — people who already fought hard to get basic AI protections into their contracts. 'Everyone is doing it' is how accountability disappears. It becomes background noise, and the specific promises made during the last round of strikes quietly stop mattering. The fight now is not about stopping AI. It is about whether the people whose work trains and feeds these tools have any real say in what happens next.

Who should care: General readers · AI governance · Policy

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