EXCLUSIVE: US FTC sues Hims & Hers for sending user health info to Meta, Snap
The U.S. Federal Trade Commission has filed suit against telehealth company Hims & Hers, alleging the company shared users' personal health information with Meta and Snap, likely for advertising purposes. The case marks a significant federal enforcement action targeting the sharing of sensitive health data with social media platforms.
Why this matters: When you use a telehealth service, you are sharing things you might not tell your closest friends. Hims & Hers sells products for sexual health, hair loss, and mental wellness. That information ending up at Meta or Snap is not abstract. It feeds ad systems built to profile you, and it does so without most users realizing it happened. This suit is the FTC drawing a line: health data collected in a clinical context is not marketing material. The outcome will matter well beyond this one company.
Who should care: Lawyers · Privacy officers · Compliance
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