FTC Extends Public Comment on Proposed Policy Statement Regarding Personalized Pricing
The FTC has extended its public comment period on a proposed enforcement policy statement about personalized pricing by seven days, moving the deadline to September 25, 2026. Personalized pricing is the practice of using individual consumer data to charge people different prices based on what a company thinks each person will pay.
Why this matters: This matters because personalized pricing is already happening and most people have no idea. Companies use your browsing history, location, purchase patterns, and other personal data to figure out the highest price you will probably accept, then charge you that. Two people buying the same thing at the same moment can pay different amounts. That is not a sale or a coupon. It is the company using your data against your wallet. Whether the FTC's policy statement has teeth is the real question. The comment window is open until September 25.
Who should care: Lawyers · Privacy officers · Compliance · General readers · Policy
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