FTC Seeks Comment on Enforcement Policy Statement Regarding Personalized Pricing
The Federal Trade Commission is inviting public comment on a proposed enforcement policy statement addressing personalized pricing — the practice of using individuals' personal data to charge different consumers different prices based on what a company thinks each person will pay.
Why this matters: If a store can see your location, your browsing history, and how urgently you seem to need something, it can charge you more than it charges someone else for the exact same product. That is personalized pricing, and it is already happening. The FTC is now signaling it sees legal problems with this. That matters because the practice punishes people for their data profile in ways they rarely notice. The comment period is a real opening for privacy advocates, researchers, and ordinary people to push back before any enforcement lines get drawn.
Who should care: Lawyers · Privacy officers · Compliance · General readers · Policy
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