FTC to Ban Kochava and Subsidiary from Selling Sensitive Location Data to Settle Charges They Sold Location Data Linked to Millions of Mobile Devices
The FTC has reached a settlement barring data broker Kochava and its subsidiary from selling sensitive location data without consumers' explicit consent, following allegations the companies traded precise movement data tied to hundreds of millions of mobile devices, including visits to sensitive locations.
Why this matters: The case highlights how commercial data brokers can quietly monetize individuals' physical movements — including visits to medical or religious sites — without their knowledge, underscoring the gap between lawful data collection and meaningful consent.
Who should care: Lawyers · Privacy officers · Compliance · General readers · Policy
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