Gen Z flocks to BirdTok as birding takes flight: ‘It’s a craving for something real’
Young people in Britain are increasingly turning to birding content on TikTok and birdsong identification apps, drawn to the hobby as an alternative to the more chaotic and AI-saturated corners of the internet.
Why this matters: This one is not about privacy or surveillance, but it touches something real. People are voting with their attention. When users start seeking out bird videos over algorithmic outrage, that is a signal about what the current internet actually feels like to live inside. The platforms optimized for anger and engagement are losing ground, at least in mood, to something quieter. That is worth watching, even if it does not show up in the quarterly numbers.
Who should care: General readers · AI governance · Policy
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