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Hollywood AI-listers: is the technology ready to rival flesh-and-blood film stars?

The Guardian — Tech · · International · AI Governance

AI-generated likenesses of actors — including a digital recreation of the late Val Kilmer and a fully synthetic newcomer named Tilly Norwood — are moving from novelty into actual film productions, with industry observers divided on how quickly this will become standard practice.

Why this matters: When a studio can recreate a dead actor or invent one from scratch, real performers lose leverage and real people lose control over their own image. The Val Kilmer case has family approval, which sounds tidy. It rarely stays that way. Once the tools exist and the business case is clear, studios will push further. The question is not whether AI actors are technically impressive. It is who owns the rights, who earns the money, and what happens to consent when the person being reproduced is no longer alive to object.

Who should care: General readers · AI governance · Policy

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