Messi and Ronaldo Are Building Tech Portfolios. Mo Salah Is Playing a Different Game
Lionel Messi and Cristiano Ronaldo are investing in AI, health technology, and startups as they build tech-focused portfolios outside football. Mohamed Salah is pursuing a different path, opting for more conventional investments beyond the sport.
Why this matters: Celebrity money flowing into AI and health tech is not just a business story. High-profile investors bring attention, valuation pressure, and sometimes credibility that products have not earned yet. When AI or health tech startups court famous backers, the people who eventually use those products are rarely part of the pitch. The real issue is whether the underlying technology actually works and who is accountable when it does not.
Who should care: General readers · AI governance · Policy
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