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Meta Now Lets Anyone Use Your Instagram Photos in AI Images—Unless You Opt Out

WIRED — AI · · International · AI Governance

Meta has begun using public Instagram photos to train and generate images with its Muse AI model. Users who do not want their content used this way must actively opt out — the default is participation.

Why this matters: You posted photos to share them, not to feed a commercial AI. Meta made itself the beneficiary and made you do the work to say no. Most people will never see the opt-out option. That is not an accident. If a company is going to use your likeness and creative work to build a product, the honest move is to ask first. Defaulting everyone in is a choice about whose interests come first — and it is not yours.

Who should care: General readers · AI governance · Policy

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