Meta’s New Feel-Good AI Ad Uses a Song About the World Ending
Meta released a new advertisement promoting its AI products that uses David Bowie's 'Five Years,' a song about humanity's final days on Earth. The choice of soundtrack has drawn attention for its apparent disconnect from the upbeat, optimistic tone the company was aiming for.
Why this matters: A company under sustained regulatory and public pressure over its handling of data, mental health research, and algorithmic harm chose a song about the planet dying to sell people on its AI future. That is either a significant oversight or a sign that no one in the room was really listening to the words. Either way, it tells you something about how Meta thinks about public perception right now. The ad is a small story. The pattern it fits into is not.
Who should care: General readers · AI governance · Policy
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