‘Mum, where did my Robux go?’ The Roblox scam targeting children
Scammers are targeting young Roblox players by luring them with promises of free in-game currency, Robux, through links shared on platforms like YouTube. The links lead to phishing sites designed to steal login credentials and harvest personal data from children's accounts.
Why this matters: Kids are easy targets because they want something and someone offers it for free. That is the whole scam. But the damage is not just lost Robux. Stolen login credentials can expose personal data tied to a child's account, and children rarely know what they handed over or when. Parents need to know this is happening on YouTube, not just shady corners of the internet. The platform hosting the bait shares some responsibility for what spreads there.
Who should care: General readers · Privacy officers · Policy
This summary is AI-assisted and may contain errors. It is an original briefing to help you gauge significance quickly — not a reproduction of the source. Always read the linked original before relying on it. See our methodology.