New Calif. data broker platform to begin work as states tighten regulations
California is moving forward with a new platform aimed at regulating data brokers as states across the country tighten oversight of the industry. The effort reflects growing momentum at the state level to impose stricter controls on companies that collect and sell personal information.
Why this matters: Data brokers are one of the least visible parts of the surveillance economy. They collect information about you — where you live, what you buy, who you know, what you owe — and sell it to anyone willing to pay. Most people have no idea this is happening and no easy way to stop it. A real enforcement platform in California, the state that has pushed harder on privacy than any other, could mean brokers actually face consequences. The test is whether this has teeth or just adds paperwork.
Who should care: Lawyers · Compliance · General readers · Privacy officers · Policy
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