New FTC lawsuit claims Hims & Hers misled customers, sold their data to Meta
The Federal Trade Commission has filed a lawsuit against telehealth company Hims & Hers, alleging the company misled customers about how their personal data would be used and shared it with Meta without adequate disclosure. The case centers on health-related data collected from people seeking medical services through the platform.
Why this matters: People using a telehealth service are not signing up to have their health data handed to an advertising platform. They are trying to get medical help. That context matters. Health information is among the most sensitive data anyone shares, and sharing it with Meta — without telling customers — is a serious breach of the trust that makes telehealth work at all. The FTC is making the case that misleading patients about data practices is not a fine-print problem. It is a law enforcement problem. If this lawsuit holds up, it puts every direct-to-consumer health company on notice that how they talk about data sharing will be scrutinized.
Who should care: Lawyers · Privacy officers · Compliance
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