New Jersey Enacts the Nation's Broadest Data Broker Law: What Your Business Should Know
New Jersey has enacted what is being described as the broadest data broker law in the United States. The law imposes new obligations on businesses that collect and sell personal data, positioning New Jersey ahead of other states in regulating the data broker industry.
Why this matters: Data brokers are the part of the privacy problem most people never see. They collect, package, and sell personal information without most people ever knowing their data is in play. New Jersey pushing further than any other state matters because it sets a new floor — and it puts pressure on businesses that have built models around trading in people's information without much accountability. If you live in New Jersey, this law is supposed to give you more control. Whether it actually delivers depends on how well it is enforced.
Who should care: General readers · Privacy officers · Policy
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