NewsNation: Tips for short-circuiting ‘surveillance pricing’
An EPIC attorney spoke to NewsNation about surveillance pricing, the practice of using personal data to charge individuals different prices based on what companies know about them. He acknowledged that consumers have little practical power to detect or stop it, especially when shopping online.
Why this matters: Surveillance pricing means the price you see may not be the price anyone else sees. It is built from your data — your location, your browsing habits, what you have bought before, maybe how urgently you seem to need something. You cannot easily opt out because you usually cannot tell it is happening. That is the core problem. It is not a technical glitch. It is the business model working exactly as designed, and right now there is almost nothing an individual can do about it alone.
Who should care: Privacy officers · Cybersecurity · General readers · Policy
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