Notice of Proposed Rulemaking: Opt-Out Preference Signals (OOPS)
California's privacy regulator, the CPPA, has issued a Notice of Proposed Rulemaking to establish rules around Opt-Out Preference Signals, which allow consumers to automatically communicate their data-sale opt-out choices to businesses through browser or device settings.
Why this matters: Right now, opting out of data sales means hunting through privacy menus on hundreds of sites, one by one. Opt-out preference signals are supposed to fix that by letting your browser or device send the signal automatically, everywhere, all at once. That is a real shift in power if it works. The catch is in the details: how businesses must recognize those signals, and what happens when they ignore them. Rules like this only matter if they have teeth.
Who should care: Lawyers · Compliance · General readers · Privacy officers · Policy
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