Pokémon Company Announces Facial Recognition Scans In Japan
The Pokémon Company has announced plans to use facial recognition scanning at an event or venue in Japan. The move marks an unusual step for a children's entertainment brand into biometric data collection.
Why this matters: Facial recognition at a consumer event means your face becomes the ticket — and biometric data is not like a password you can change. This is especially worth paying attention to when the audience skews toward families and children. Parents may not realize what they are consenting to on their kid's behalf, or how that data is stored and protected after the event ends. Entertainment companies are not traditionally held to the same scrutiny as banks or hospitals. They probably should be when they start collecting this kind of data.
Who should care: Privacy officers · Cybersecurity · General readers · Policy
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