Solar firm made almost 500 nuisance calls every day for a year
A solar energy company made roughly 500 unsolicited calls per day over the course of a year, drawing action from the UK's Information Commissioner's Office. The total volume amounts to tens of millions of nuisance calls during that period.
Why this matters: Half a million calls a day is not a compliance slip. It is a business model. Someone decided that annoying people at scale was worth it, and kept deciding that for a year. The ICO exists partly to stop exactly this. The real test is whether the penalty is large enough to matter to a company that treated unwanted contact as a growth strategy. If the fine is smaller than the revenue the calls generated, the math still works in the company's favor.
Who should care: Lawyers · Privacy officers · AI governance
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