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Tell Congress: Just Say No to NO FAKES

EFF — Deeplinks · · International · AI Governance

The Senate Judiciary Committee is preparing to vote on the NO FAKES Act, which would establish broad property rights over a person's likeness, voice, and appearance in response to harms from AI-generated replicas. Critics argue the bill goes well beyond addressing those harms and would layer new censorship mechanisms on top of existing takedown systems.

Why this matters: The problem the bill is trying to solve is real. AI-generated replicas can be used to harass, deceive, and humiliate people. But the fix matters as much as the goal. A broad federal property right over how you look and sound is a powerful legal tool, and powerful tools get used in ways their authors did not intend. Platforms could face liability for hosting content, which means more aggressive takedowns with less scrutiny. The people most exposed to AI abuse still deserve protection. This bill may just not be the right instrument to deliver it.

Who should care: General readers · AI governance · Policy · Privacy officers

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