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Tokenomics: Why making AI pay is tricky

BBC — Tech · · International · AI Governance

Pricing AI services has become a genuine problem on both sides of the market. Businesses buying AI tools are finding costs hard to predict or control, while providers are still working out how to set prices that hold up at scale.

Why this matters: This matters more than it looks. When buyers cannot predict what AI costs, they either overspend without realizing it or they pull back and limit use. Neither is a great outcome. On the seller side, shaky pricing models can push companies toward incentives that do not line up with users — charging more as usage grows, or locking customers in before the real costs become clear. How AI gets priced shapes who can actually afford it and who ends up carrying hidden risk.

Who should care: General readers · AI governance · Policy

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