Update on New Jersey’s New Data Broker Rule
New Jersey has updated its data broker rule, introducing new requirements that affect how companies collecting and selling personal data must operate within the state. The changes represent a continued effort by state regulators to assert control over the data broker industry.
Why this matters: Most people have never heard of the company selling their home address, income estimate, or political leanings to whoever will pay for it. Data brokers do not have a customer relationship with you. They just have your data. New Jersey is one of a small number of states actually trying to put rules on this industry. What those rules require — registration, deletion rights, opt-outs — matters a lot in practice. Weak rules give people a false sense of protection. Strong ones create real accountability. The details here are worth watching.
Who should care: Lawyers · Compliance · General readers · Privacy officers · Policy
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