What every website needs to know about US privacy compliance and tracking risk
A new IAPP resource outlines what website operators need to understand about US privacy compliance obligations and the legal risks tied to tracking technologies. The guidance addresses a regulatory environment where state-level privacy laws have created a patchwork of rules that sites must navigate.
Why this matters: If you run a website that uses cookies, pixels, or analytics tools, you are probably collecting data in ways that at least one US state now regulates. The rules differ by state, and most sites have not caught up. Getting this wrong is not just a compliance issue. It is a real exposure for users whose data gets shared without meaningful consent. The gap between what most sites actually do and what the law now requires is wider than most operators want to admit.
Who should care: Lawyers · Compliance · Privacy officers · Cybersecurity · General readers · Policy
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