Who’s buying your personal data: Disney, GM, your insurer and bank. Here’s what they get
An investigation reveals that a major data broker collects detailed personal health and behavioral profiles on consumers — including weight, alcohol use, and predicted medical behaviors — and sells that information to companies like Disney, GM, insurers, and banks.
Why this matters: Your insurer and your bank are not just financial institutions anymore. They are buying guesses about your body, your habits, and your health choices from brokers you have never heard of. That profile can shape what products you are offered, what you pay, and what doors quietly close to you. You did not agree to that trade. Most people have no idea it is happening. The fact that consumers had to formally request their own files just to see this is the whole problem in one sentence.
Who should care: General readers · Privacy officers · Policy
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