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Australia's privacy watchdog probes maker of smart glasses app used by Kmart products

Reuters · · International · Privacy Law

Australia's privacy regulator has opened an investigation into the company behind a smart glasses application connected to Kmart products. The probe suggests concerns about how the technology collects or handles personal data.

Why this matters: Smart glasses can capture what people see, hear, and interact with in the real world — often without bystanders knowing. When that kind of hardware shows up in a major retail chain's products, the potential reach is wide. Shoppers, employees, or anyone nearby could be caught in the data collection. Australia's watchdog opening a formal probe means regulators think something here needs answering. The details are still thin, but the stakes around ambient, wearable surveillance are not.

Who should care: General readers · Privacy officers · Policy

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