Calif. Data Broker Tool Sign-Ups Hit 500K As Deletions Begin
California's data broker opt-out tool has reached 500,000 sign-ups, and actual deletion requests are now being processed. The tool allows residents to request that data brokers remove their personal information without contacting each company individually.
Why this matters: Half a million people signed up because the alternative was contacting hundreds of data brokers one by one. That is not a realistic option for most people, and the industry knew it. Now deletions are actually starting, which is the part that matters. Sign-ups are easy to count. What is harder to verify is whether brokers are honoring the requests, how completely, and how fast. That compliance gap is where the real test of this law begins.
Who should care: General readers · Privacy officers · Policy
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