CalPrivacy fines data broker for alleged opt-out and registration violations
California's privacy regulator has fined a data broker for allegedly failing to register and honor consumer opt-out requests, as required under state law. The action targets a core compliance obligation that data brokers operating in California must meet.
Why this matters: Data brokers collect and sell your personal information, often without you ever knowing they exist. California law gives people the right to opt out and requires brokers to register so the state can actually find them. When a broker skips those steps, the whole system breaks down. This fine is a signal that regulators are willing to enforce the rules, not just write them. If you have tried to opt out of data broker lists and wondered whether it actually works, enforcement like this is what makes the answer matter.
Who should care: Lawyers · Privacy officers · Compliance · General readers · Policy
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