Delete Request and Opt-out Platform (DROP) Audits
The California Privacy Protection Agency has launched DROP Audits, a program examining platforms that handle consumer data deletion requests and opt-out signals. The audits are designed to assess whether companies are actually honoring the privacy choices Californians submit through these systems.
Why this matters: When you ask a company to delete your data or opt out of selling it, you are trusting a process you cannot see. DROP Audits are California's attempt to check whether that process works or whether companies are just collecting opt-outs and ignoring them. That matters because opt-out rights are only useful if someone verifies they are real. This is the CPPA doing the job regulators are supposed to do — not just writing rules, but checking whether the rules are being followed.
Who should care: General readers · Privacy officers · Policy
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