Fairchild Medical Center & Boone Health Settle Pixel Lawsuits
Fairchild Medical Center and Boone Health have reached settlements over lawsuits alleging that tracking pixels on their websites or patient portals transmitted patient data to third parties without authorization.
Why this matters: Hospitals put tracking pixels on their websites, and those pixels quietly sent patient data to ad platforms. Patients never agreed to that. They went to a health system's site to manage their care, not to be tracked by advertisers. These settlements do not end the practice across the industry, and they do not undo what was already shared. The real accountability question is why health systems were using ad-tech tools on pages where patients log in and enter medical information in the first place.
Who should care: Healthcare professionals · Privacy officers · Compliance
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