FTC and States Act Against Hims & Hers for Deceptive and Unlawful Privacy Practices
The FTC, along with Utah and California, has filed a lawsuit against telehealth company Hims & Hers, alleging it shared consumers' sensitive health data with third-party advertising platforms while publicly promising to protect patient privacy. The complaint also includes allegations of deceptive billing and cancellation practices.
Why this matters: People go to telehealth platforms because they want to deal with something private — a medical condition, a prescription, something they would not broadcast. Hims & Hers told them their information was safe. According to the FTC, it was being fed to ad platforms the whole time. That is not a fine-print problem. It is a straightforward breach of trust around some of the most sensitive data a person can share. The multistate action also signals that health data misuse is now a real enforcement priority, not just a policy talking point.
Who should care: Lawyers · Privacy officers · Compliance · Healthcare professionals · General readers · Policy
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