Making scents: could AI help perfumers take pressure off endangered plants?
Firms working on reproducing compounds without need for repeated harvesting but conservationists are sceptical Many of the world’s most expensive perfumes begin with a wounded tree. When some Aquilaria trees are damaged, they produce a dark, fragrant resin that becomes agarwood, or oudh – an ingredient so valuable that wild trees have been illegally felled in its pursuit. The result has devastated wild Aquilaria populations. But what if perfumers could create the smell without cutting down the tree? Continue reading...
Who should care: General readers · AI governance · Policy
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