Muse Creates Detailed Profiles of All Your Friends and Family
Meta's AI agent Muse, which has been downloaded millions of times, builds detailed profiles of users' contacts as part of how it operates. Using the app to get things done comes with privacy trade-offs that extend to people who never chose to use it.
Why this matters: The people being profiled here did not sign up for anything. When you use Muse, your friends and family get pulled in too. Their information feeds a system they never agreed to. That is a pattern worth paying attention to. Meta has spent years collecting data on non-users through contact uploads and tracking pixels. Muse looks like another version of that same dynamic, dressed up as a helpful assistant. The cost of your convenience is someone else's privacy, and they do not get a say.
Who should care: General readers · AI governance · Policy · Privacy officers
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