New Jersey Enacts the Nation’s Costliest Data Broker Law Yet
New Jersey has passed a data broker law that imposes the highest compliance costs of any such state law in the United States, targeting companies that collect and sell personal information about residents. The law places new obligations on data brokers operating in the state.
Why this matters: Data brokers make money selling detailed profiles of ordinary people — where you live, what you earn, who you know, what you buy. Most people have no idea this market exists, let alone that their information is in it. Steep compliance costs matter because they can push smaller brokers out of the business and force larger ones to actually take registration and deletion rights seriously. New Jersey is betting that making this expensive changes behavior. Whether that bet pays off depends entirely on how hard the state is willing to enforce it.
Who should care: Lawyers · Compliance · General readers · Privacy officers · Policy
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