Protect Your Privacy with California's DROP Tool
California's DELETE Request and Opt-out Platform (DROP) lets state residents submit a single request to compel all registered data brokers to delete their personal information and stop selling or sharing it.
Why this matters: Data brokers collect and sell your personal information without ever asking you. Until recently, fighting back meant finding each broker individually and repeating the process endlessly. DROP changes that math. One request, every registered broker in California. It is not a perfect fix — brokers still need to comply, and not all of them are registered — but it is the most direct lever California residents have ever had. If you live there, it is worth using.
Who should care: General readers · Privacy officers · Policy
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