Qujam Launches Hyper-Grid Geofencing to Address Evolving State Level Data Privacy Legislation
Qujam, a location technology company, has announced a product called Hyper-Grid Geofencing, which it says is designed to help businesses respond to state-level data privacy laws governing location data and geofencing practices.
Why this matters: Geofencing is already a sensitive practice. It draws virtual boundaries around physical spaces and tracks who crosses them. Now companies are selling tools that let businesses do this at finer resolution, framed as a compliance solution. That framing matters. 'Privacy-compliant geofencing' can mean stronger user protections, or it can mean the same surveillance with better legal cover. Before trusting the marketing, it is worth asking what data gets collected, who holds it, and whether users ever actually consent.
Who should care: Privacy officers · Cybersecurity · General readers · Policy
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